NEW: SCOTT ADDICT 40, $2399

Big on performance, low on price tag! The SCOTT Addict 40 was designed from the ground up with those longer days in mind. A HMF carbon frame delivers the highest level of comfort. Geometry less focused on racing and more on enduring gives this bike the ability to rack up some serious miles! SPECS: Frame… Read more »

SRAM TRANSMISSION XX SL w/ POWER METER

XX SL Eagle Transmission is for riders who demand more out of themselves, and their machine. Because power to weight is everything when flying off the line. Precise shifts under load, unprecedented strength, race-winning weight savings. XX SL leaves nothing left to desire, and nothing left to chance. The XX SL Eagle AXS Transmission Power… Read more »

NEW: CHRIS KING ARD44 R45 WHEELSET, $2850

The ARD44 is designed for serious cyclists who want all-out speed on flats, climbs and through corners. It’s an aero wheel that shines across a wide range of terrain, from smooth pavement to rough gravel roads. King’s R45D hub serves as the perfect core for this wheelset. The carbon rims are made in Utah while… Read more »

NEW: SRAM MAVEN ULTIMATE LIMITED EDITION SET… STRONGEST BRAKE IN MTB?

All Power. All Control. All Maven. Maven is the absolute most powerful brake SRAM has ever made. Usable power for efficiency and tunability. Extreme power for elevated speed and control on ever-more demanding terrain. Maven gives you the power to progress. The boundless power of confidence. The power of more endurance and less fatigue, letting… Read more »

NEW: SCOTT ADDICT 30, $2799

The SCOTT Addict 30 was designed from the ground up with those longer days in mind. With geometry that is less focused on racing and more on enduring, this bike is yearning to eat up some miles! Shimano 105 delivers top notch performance while not breaking the bank.

NEW: FIT YOUNG BUCK BAR, $79.99

When Fit quized Max Miller, Kole Voelker and Mikey Andrew on their ideal bar – they were all looking for roughly the same spec, so they said, “Buck It!” let’s just build a classic, comfy bar built to taking a bucking and give ’em each a colorway (plus offer it in classic black and clear)…. Read more »

NEW: SUPER RECORD WIRELESS GROUPSET

Campagnalo’s high end groupset has been taken to a new level. Electronic shifting has been an option under the brand for some time, but their new offering is now wireless. While the cleaner appearance is surely a highlight, the ease of installation is what really has us excited. With this group you’ll find the precision… Read more »

NEW: FIT SERIES ONE, $399

The Series One is where things get serious. With frame sizes to fit a wide range of riders and finishes to satisfy different tastes, the Series One has what it takes. Choose from SM (20.25″ top tube length), MD (20.5″ top tube) or LG (20.75 top tube) frame sizes to fit you and your preferences…. Read more »

PRODUCT HIGHLIGHT: CONTINENTAL KRYPTOTAL Fr & Re

Thanks to their specially developed pattern designs, KRYPTOTAL Fr and KRYPTOTAL Re achieve the best performance for specific maneuvers on the front and rear wheel and together form the ideal combination for demanding terrain. A wide variety of sizes, different casings for durability, and rubber compond for traction make this tire perfect for everything from… Read more »

NEW: DK SWIFT 20″ JUNIOR BMX RACE BIKE

DK’s Sprinter series race bikes are the answer for the rider searching for the top step on the podium. Sealed bearings in the hubs, bottom bracket, and headset ensure maintenance free race weekends. A feather light alloy frame with 3d dropouts deliver the ultimate in stiffness that will propel you to the head of the… Read more »