RIDE CONCEPTS VICE, $100

Developed with Kyle Strait and RC’s dirt jump, slopestyle and bmx athletes who value pedal feel and compliance above all else, the Vice is Ride Concepts lifestyle-inspired accomplice to your obsessions. Vice introduces our RC Fuzion outsole – an inverse, gradient diameter hexagon pattern designed to bring the pedal closer to the rider. Sloped-angle inverse… Read more »

ZIPP 303 FIRECREST RIM, LET US BUILD YOU YOUR DREAM WHEELSET!

Zipp’s 303 Firecrest Tubeless Disc-brake rim is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. The best part… Read more »

NEW ARRIVAL: COLONY EMERGE

New completes from Colony bikes are here! Colony is an Australian brand that has had a presence in the states over the years. The value is high with these bikes and the weights are low. The Colony Emerge is a dialed entry/mid level BMX bike, coming standard with a full CrMo frame, sealed hubs and… Read more »

NEW PRODUCT: FOX SPEEDFRAME PRO, $159

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratings program. Designed with input from our pro mountain bike athletes, this top-tier open-face mountain bike helmet offers a market-leading feature set including MIPS™, an easily adjustable multi-position visor, and a 360-degree fit system. The… Read more »

CUSTOM BUILD: REVEL RAIL

Here’s another custom mtb that we unleashed on the local trails recently. This one was made up of some parts the rider already had and we sourced the rest to get him rolling. The Revel Rail was an easy choice as it performs well in every riding characteristic possible. The Revel team created the Rail with two… Read more »

NEW!!! RIDE CONCEPTS HELLION, $120

Lighter, faster, stronger. The Hellion is the all mountain pacesetter of flat pedal shoes, designed with all-out emphasis on weather resistance and durability for those seeking out the gnarliest conditions. The Hellion’s lightweight upper- a two-panel, anti-peel synthetic that acts as a defense system for wet days- dries quickly and is easy to clean. Anti-abrasion… Read more »

NEW ARRIVAL: TROY LEE A3 HELMET

So comfortable you won’t ever want to take it off. The A3 mountain bike helmet is a new standard in premium mountain bike helmets with luxurious comfort, patent-pending innovations in safety, ventilation that will you keep you cool on the longest climbs with comfort and coverage to protect on the sketchiest of descents. Highest possible… Read more »

IN STOCK: NORCO FLUID 3, $1999

The Fluid FS 3 provides evolved fit, handling and full suspension design that’ll elevate every trail experience. Norco have captured everything they love about riding and put it into the Fluid FS 3. Tubeless wheels w/ Stan’s rims, a 1×12 SRAM drivetrain, X fusion air suspension, and a dropper post means you’re ready to ride the trails… Read more »

IN STOCK: THERAGUN ELITE, $399

Recover faster and warm up with powerful deep muscle treatment, in an ultra-quiet smart percussive therapy device with advanced sound insulation. The Theragun Elite works deep to melt away tension and release soreness, empowering you to care for your body daily. This is the only thing that keeps us moving as we ramp up our… Read more »

IN STOCK: FLY BIKES RUBEN RAMPERA TIRE, $35

There’s not much to be said that hasn’t already about the classic Ruben tire. The original fat, now legendary tire, with a medium depth and perfect tread pattern, micro knurling that’s as happy in the dirt as it is on cement, this really is the perfect tire for every occasion. Rubens Rampera tire comes standard… Read more »