Category: The Blog

The Elite Pro grips have become a favorite of ours here in the shop. You’ll find them on most pros bikes as well so they have to be good right? An ergonomic design that conforms to a riders hand without feeling bulky is what sets these apart. Half-waffle pattern on the front of the grip… Read more »

The Fluid FS 2 provides evolved fit, handling and full suspension design that’ll elevate every trail experience. The double-butted aluminum frame’s progressive design and size-scaled tubing provides a premium, next-level trail ride for every rider across all frame sizes.  This color is amazing and the parts spec is even better with this one. Rockshox suspension, a… Read more »

Change is inevitable. The Transition was designed to change perception of how a clipless shoe should connect with the pedal. Providing instant engagement and uncompromising security on any clipless pedal through a wide and unobtrusive cleat box, the Transition is the shoe of choice for the Atherton Racing World Cup team. The Transition features a… Read more »

Developed with Kyle Strait and RC’s dirt jump, slopestyle and bmx athletes who value pedal feel and compliance above all else, the Vice is Ride Concepts lifestyle-inspired accomplice to your obsessions. Vice introduces our RC Fuzion outsole – an inverse, gradient diameter hexagon pattern designed to bring the pedal closer to the rider. Sloped-angle inverse… Read more »

Zipp’s 303 Firecrest Tubeless Disc-brake rim is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. The best part… Read more »

Performance-focused open-face trail helmet. The Speedframe Pro Helmet has earned Virginia Tech’s best rating (5 STARS) in its Bicycle Helmet Ratings program. Designed with input from our pro mountain bike athletes, this top-tier open-face mountain bike helmet offers a market-leading feature set including MIPS™, an easily adjustable multi-position visor, and a 360-degree fit system. The… Read more »

Lighter, faster, stronger. The Hellion is the all mountain pacesetter of flat pedal shoes, designed with all-out emphasis on weather resistance and durability for those seeking out the gnarliest conditions. The Hellion’s lightweight upper- a two-panel, anti-peel synthetic that acts as a defense system for wet days- dries quickly and is easy to clean. Anti-abrasion… Read more »

So comfortable you won’t ever want to take it off. The A3 mountain bike helmet is a new standard in premium mountain bike helmets with luxurious comfort, patent-pending innovations in safety, ventilation that will you keep you cool on the longest climbs with comfort and coverage to protect on the sketchiest of descents. Highest possible… Read more »

The Fluid FS 3 provides evolved fit, handling and full suspension design that’ll elevate every trail experience. Norco have captured everything they love about riding and put it into the Fluid FS 3. Tubeless wheels w/ Stan’s rims, a 1×12 SRAM drivetrain, X fusion air suspension, and a dropper post means you’re ready to ride the trails… Read more »

Recover faster and warm up with powerful deep muscle treatment, in an ultra-quiet smart percussive therapy device with advanced sound insulation. The Theragun Elite works deep to melt away tension and release soreness, empowering you to care for your body daily. This is the only thing that keeps us moving as we ramp up our… Read more »