Bob Seger formed the silver bullet band with a group of Detroit-area musicians in 1974. Seger was a a staple on any road trip with my dad as a kid. I know that has nothing to do with these Industry Nine wheels built in Asheville, but by now you’re more than likely familiar with their unmatched performance and reliability. We love helping riders find the best wheels for their riding style, after all it is the one upgrade that makes the biggest difference.