We’ve been anxiously awaiting the release of Fly’s new hubs since prototypes were announced over a decade ago. We can say the wait was worth it as these are the coolest hubs we’ve ever laid our eyes on. The Magneto Cassette hub features a magnetic system that engages using the force of two magnets that allow the ratchet ring to engage. The magnetic field provides an even repelling force which makes the ratchet to work completely straight and are created in a way that reduces friction compared to the use of springs. The Neomidium magnets Fly uses maintain the magnetic field pretty much forever, as well. These properties creates the fastest, most reliable and durable system possible. Not to mention, a pretty unique and powerful noise…

The simplicity of the system is also great for customization. With ONLY ONE moving part, the assembly is as easy as it can get and reduces the overall weight significantly. Fly use heat treated CrMo caps instead of aluminum to be stiff and avoid wobble that can form over time and they are CNC machined outside and inside to achieve almost the same weight. The shell is made of a much stronger 7075 Aluminum and features the sunken spoke holes that they created with their Classic Front Hub. The driver, end caps and bolts use an anti-rust process that also gives the hub an awesome color finish. Last but not least, Fly wanted this hub to be as good as it gets, so they are having them manufactured in Europe to achieve the best quality possible.