This is most likely the best wheelset combination available… Industry Nine industry leading hubs/spokes laced to Ibis’s new super wide 942 rims! Industry Nine will lace their hubs to any brand rim of your choice. You get the incredible reliability of I9’s hub and stiff spokes paired with IBIS rims! Wider tires and rims have became the norm as they offer many advantages over older offerings.
A wider rim delivers better sidewall support so in many cases you can run lower pressures in your rubber. Tires mounted on wider rims don’t burp as easily. Lower pressures, even a pound or two, do several beneficial things, including increasing the contact patch, which results in better traction. Running lower pressures on varied terrain actually reduces rolling resistance. Wider rims are stronger and stiffer. With increased traction comes increased braking control.